Humble traditions meet high-tech design in the analogue-digital knitwear of Montreal’s BREED Knitting. Ariane Michaud and Frederique Sarrazin have created something special out of something banal: a fashionable and modern fall and winter collection made entirely of yarn. These aren’t the Bill Cosby or Christmas sweaters donned by the out-of-touch and ironic; these are a new breed. As born-and-raised Montrealers, they have developed an authentic aesthetic rich with tradition, experimentation, individuality, and confidence. Fusing, or rather, breeding, their complementary skills and perspectives as a research-savvy industrial designer and a dream-inspired knitwear specialist has resulted in a beautiful hybrid of seemingly paradoxical high-tech/antique knitwear that exceeds preconceived expectations in both elegance and quality. Our picks: the knitted bow ties and man’s man knit sweater in light grey.
BREED Knitting
Ariane Michaud and Frederique Sarrazin have created something special out of something banal: a fashionable and modern fall and winter collection made entirely of yarn.
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