Alpha Smoot

The concept of Mastery is a powerful one, too often lost in today’s multitasked, cross-functional times. We pride ourselves in being jacks-of-all-trades, mildly good at many things as we climb the ladder, but often remaining master of none.

Could it be that our collective obsession with mid-century modern design serves as familiar comfort amidst the overwhelming immediacy of an ever-present, ever-ephemeral now?

The informal economy thrives on chaos and ambiguity, so it’s no surprise that with today’s landscape it is providing new jobs, products, services and platforms at speeds and in places the formalized economy can’t bend to reach.

As businesses are caught in the crossfire of the Big Shift, a new archetype is emerging for creating value: The Platform.